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	<title>Jessica Kwong &#187; San Francisco</title>
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		<title>The Extra Extra Show on BFF.fm: Displaced SRO hotel tenants sue tech commune (Radio)</title>
		<link>http://kwonglede.com/2014/the-extra-extra-show-on-bff-fm-displaced-sro-hotel-tenants-sue-tech-commune-radio/</link>
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		<pubDate>Sat, 15 Nov 2014 05:44:30 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Department of Building Inspection]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[housing crisis]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[SRO hotels]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[Tenderloin Housing Clinic]]></category>
		<category><![CDATA[The Negev]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=1008</guid>
		<description><![CDATA[On &#8220;The Extra Extra Show&#8221; with San Francisco Examiner editor Michael Howerton and Brandon Reynolds and Rachel Swan of SF Weekly on BFF.fm November 14, 2014 explaining my story on a lawsuit that former SRO hotel residents and the Tenderloin Housing Clinic filed against The Negev, a tech commune cited for various building violations. Story: http://www.sfexaminer.com/sanfrancisco/former-tenants-sue-after-sro-housing-made-into-group-apartments/Content?oid=2911878]]></description>
				<content:encoded><![CDATA[<p>On &#8220;The Extra Extra Show&#8221; with San Francisco Examiner editor Michael Howerton and Brandon Reynolds and Rachel Swan of SF Weekly on BFF.fm November 14, 2014 explaining my story on a lawsuit that former SRO hotel residents and the Tenderloin Housing Clinic filed against The Negev, a tech commune cited for various building violations.<br />
Story: http://www.sfexaminer.com/sanfrancisco/former-tenants-sue-after-sro-housing-made-into-group-apartments/Content?oid=2911878</p>
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		<title>Former tenants sue after SRO housing made into group apartments</title>
		<link>http://kwonglede.com/2014/former-tenants-sue-after-sro-housing-made-into-group-apartments/</link>
		<comments>http://kwonglede.com/2014/former-tenants-sue-after-sro-housing-made-into-group-apartments/#comments</comments>
		<pubDate>Fri, 14 Nov 2014 06:29:07 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[Negev]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[SRO hotels]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=860</guid>
		<description><![CDATA[Like other tenants that a fire displaced from a single-room-occupancy hotel on Folsom Street, Patricia Kirkbride, under the San Francisco rent-control ordinance was entitled to an offer to move back into her unit within 30 days of the repairs, at the same rent rate. Boarded up and draped in scaffolding until recently, the single- and double-occupancy-room Park Hotel at 1040 Folsom St. appeared uninhabited. Kirkbride said she had no idea the building repairs were complete...]]></description>
				<content:encoded><![CDATA[<p>Like other tenants that a fire displaced from a single-room-occupancy hotel on Folsom Street, Patricia Kirkbride, under the San Francisco rent-control ordinance was entitled to an offer to move back into her unit within 30 days of the repairs, at the same rent rate.</p>
<p>Boarded up and draped in scaffolding until recently, the single- and double-occupancy-room Park Hotel at 1040 Folsom St. appeared uninhabited.</p>
<p>Kirkbride said she had no idea the building repairs were complete until one of the new building lessees, Danny Haber, 26, knocked on the door of her new home at another single-room-occupancy hotel a few weeks ago and offered her $500 in cash if she waived her right to return and all claims against him &#8212; basically a buyout. She didn&#8217;t take the money.</p>
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<p>&#8220;Of course not. Ridiculous,&#8221; Kirkbride said. &#8220;I read it and didn&#8217;t understand it, and that&#8217;s why I called Mr. Collier.&#8221;</p>
<p>Steve Collier, an attorney with the Tenderloin Housing Clinic, on Wednesday filed a wrongful eviction lawsuit on behalf of Kirkbride and five other former tenants at 1040 Folsom St. against building owner Nasir Patel and Haber, alleging they refused to re-rent the units to the displaced occupants after the May 5, 2011, fire.</p>
<p>When Kirkbride visited the two-room unit that she leased for $634 per month on the top floor of the three-story building, she said she found a wall had been erected, dividing the two rooms into separate units. Furthermore, new tenants were already residing there.</p>
<p>&#8220;It&#8217;s physically impossible to reoccupy,&#8221; said Kirkbride, 63, who lived there with her partner.</p>
<p>The suit alleges that Patel, who owns various single-room-occupancy hotels and other properties in The City, leased 1040 Folsom St. to The Negev LLC, a &#8220;tech co-op&#8221; shared housing company headed by Haber.</p>
<p>Rooms at The Negev on Folsom Street have been advertised on Craigslist. One post titled, &#8220;$1500 Awesome Co-Op Folsom Street &#8212; young professionals&#8221; started with the description: &#8220;We are like minded group of people, all of us are in our 20&#8217;s, we are active, into sports, and looking to constantly learn something new (everything from programming to new meditation methods).&#8221; The listing said the roommates included an engineer at Google, an associate program manager at Google, a front-end Web developer at Edmodo, among others.</p>
<p>Another Craigslist post titled &#8220;$1250 Negev Folsom!&#8221; had the description: &#8220;Family dinners on Sundays, parties every 3 weeks, yoga on Fridays, and weekly talks from well known people mostly in the technology world. Consists of both guys and girls.&#8221;</p>
<p>The scene inside the building on Wednesday fit the ad descriptions.</p>
<p>The large kitchen area had several large counters for tenants to fix meals. Most of the lower floor has been crammed with 17 two- to three-seat leather couches, some angled toward a television hooked up to gaming systems or stacked with board games. In the back, past a hallway lined with bicycles, were laundry machines.</p>
<p>The main staircase led to two floors of units. The first floor had the rooms labeled in masking tape from one to 27, some which had bunk beds. Plywood covered some parts of the hallway and the floor of an incomplete bathroom. The staircase to the top floor was similarly unfinished, with exposed wood. A communal bathroom on that top floor had eight sinks and the rooms there were also labeled one to 27.</p>
<p>Martin Wallner, 28, a Negev Folsom resident since last month, who previously worked in tech but now does government lobbying, said he wouldn&#8217;t call it a fraternity house, but that it does include the &#8220;good things&#8221; about college life.</p>
<p>&#8220;You meet new people, everybody is interesting and you don&#8217;t live on your own, so it definitely has some of the benefits of college but also some of the benefits of being an adult. I mean, there&#8217;s no supervisor,&#8221; Wallner said.</p>
<p>&#8220;People are overall very responsible,&#8221; he added, including when it comes to alcohol consumption.</p>
<p>The Negev Folsom is just the latest Negev property to lease single-room-occupancy units to a younger demographic in The City.</p>
<p>More than a year ago, Haber and his partner in the venture, Alon Gutman, 27, first leased out The Negev at 200 12th St., which they say has four tenants, and then opened The Negev at 219 Sixth St., a former mission that housed and fed the homeless prior to its conversion to a co-op.</p>
<p>Though Gutman worked for Google a couple years ago, Haber said they &#8220;don&#8217;t have anything to do with tech.&#8221; Gutman said the idea for The Negev came out of their own challenges of finding housing in San Francisco.</p>
<p>&#8220;We couldn&#8217;t really find a place to live,&#8221; Gutman said. &#8220;For many people, it&#8217;s very hard for them to find a place to live.&#8221;</p>
<p>Haber, who launched a similar operation in Israel, said he named the housing cooperatives The Negev after the desert in Israel.</p>
<p>But the lawsuit brings questions The Negev&#8217;s legality.</p>
<p>Collier pointed out that apart from failing to allegedly re-rent units to displaced tenants, the landlord in 2008 obtained a $100,000 interest-free loan from the Mayor&#8217;s Office of Housing and Community Development to renovate the hotel and agreed to keep 10 units affordable to people making 40 percent of the area median income for 15 years.</p>
<p>The office on Oct. 28 issued a notice of default on the loan due to Patel and Haber&#8217;s alleged failure to rent the units at the agreed-upon rate.</p>
<p>Haber said he is ready to do &#8220;anything&#8221; to resolve the issues and move on with his housing operation.</p>
<p>&#8220;The Tenderloin Housing Clinic is pretty powerful in this town,&#8221; he said. &#8220;I don&#8217;t want any more pressure from Steve because he&#8217;s a scary guy.&#8221;</p>
<p>http://www.sfexaminer.com/sanfrancisco/former-tenants-sue-after-sro-housing-made-into-group-apartments/Content?oid=2911878</p>
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		<title>New report highlights struggles of Asian, Pacific Islander residents in SF</title>
		<link>http://kwonglede.com/2014/new-report-highlights-struggles-of-asian-pacific-islander-residents-in-sf/</link>
		<comments>http://kwonglede.com/2014/new-report-highlights-struggles-of-asian-pacific-islander-residents-in-sf/#comments</comments>
		<pubDate>Wed, 14 May 2014 07:00:32 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Immigration]]></category>
		<category><![CDATA[asian]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[immigrants]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[model minority]]></category>
		<category><![CDATA[pacific islander]]></category>
		<category><![CDATA[poverty]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=1135</guid>
		<description><![CDATA[Following in the footsteps of many generations of immigrants, Chloe Chen, her parents and younger brother moved from Xinhui in the south China city of Jiangmen to San Francisco seeking a higher standard of life. They settled in a three-bedroom house in the Sunset on the advice of a relative who owned a home in the neighborhood. Making a living in The City, however, was more difficult than they expected. It took Chen&#8217;s father, who...]]></description>
				<content:encoded><![CDATA[<p>Following in the footsteps of many generations of immigrants, Chloe Chen, her parents and younger brother moved from Xinhui in the south China city of Jiangmen to San Francisco seeking a higher standard of life. They settled in a three-bedroom house in the Sunset on the advice of a relative who owned a home in the neighborhood.</p>
<p>Making a living in The City, however, was more difficult than they expected.</p>
<p>It took Chen&#8217;s father, who fixed excavators in China, nearly two years to get a part-time job repairing cars in San Bruno because he didn&#8217;t speak English. Chen&#8217;s mother, who knew a little English, had a slightly easier time finding work &#8212; as a seamstress. Now, three years since immigrating, all their income still goes to rent, food and basic necessities.</p>
<p>&#8220;We don&#8217;t have any money left at the end of the month,&#8221; said Chen, 18, a senior at George Washington High School. &#8220;We don&#8217;t think we can stay here for a long time since my parents&#8217; jobs are not stable and they might get laid off tomorrow.&#8221;</p>
<p>The perception, Chen said, is that Asians living in the west side of San Francisco are wealthy and own homes. But the reality for Chen&#8217;s family is they will likely need to move to another city in order to save money.</p>
<p>And they are far from the only Asian family in that part of The City living in poverty.</p>
<p>Although higher incomes were reported overall in the Sunset, Richmond, Lakeshore and Parkside areas than in other areas with Asian and Pacific Islander residents, almost 30 percent of San Francisco&#8217;s poor Asians live there, according to a report released today by the Asian Pacific Islander Council.</p>
<p>The report, Asian and Pacific Islander Health and Wellbeing: A San Francisco Neighborhood Analysis, is the first granular look at poverty and health issues across Asian ethnicities citywide, according to the council, a coalition of 29 organizations that formed in 2012 in response to deep budget and social-services cuts at the local level.</p>
<p>For years, individual organizations and policy advocates made their case for support from local government through stories such as Chen&#8217;s, but that hasn&#8217;t always been enough to leverage funds, said Malcolm Yeung, steering committee member of the council and deputy director at the Chinatown Community Development Center.</p>
<p>&#8220;It&#8217;s the pervasiveness of the &#8216;model minority,'&#8221; Yeung said, &#8220;And I think when we start talking about it, we&#8217;re able to talk about it as anecdotes, but what we&#8217;re missing in the narrative is hard facts to back it up.&#8221;</p>
<p>The report, conducted by Davis Y. Ja and Associates starting last October, drew from existing data including the U.S. Census Bureau&#8217;s American Community Survey from 2010 to 2012. While some findings confirmed familiar tales of poverty like overcrowding at Chinatown single-room-occupancy hotels, others surprised even members of the council who work with the Asian communities every day.</p>
<p>Asian and Pacific Islander people were affected by poverty at lower rates than other racial groups &#8212; 14 percent compared to 30 percent and 17 percent among blacks and Latinos, respectively &#8212; but by population numbers they were the largest minority group affected. A 44 percent increase in Asians and Pacific Islanders living below the poverty threshold, from 25,413 in 2006-2008 to 38,497 people in 2010-2012, was &#8220;another piece of the puzzle that nobody expected,&#8221; Yeung said.</p>
<p>Also shocking to the council was unemployment data. The report noted 7.3 percent of Asians were unemployed, more than the overall rate in the city of 5.4 percent, and the rate was nearly three times that for Pacific Islanders and Native Hawaiians at 14.2 percent.</p>
<p>Hunters Point resident Fiapapalagi Montufau, who belongs to San Francisco&#8217;s little-known Samoan community, recently became a certified nursing assistant but has only been able to find on-call work. About 90 percent of The City&#8217;s Samoan families, including her own, live in low-income housing.</p>
<p>&#8220;The juvenile justice system, gang affiliation, violence &#8212; we see it all the time,&#8221; said Montufau, 35. &#8220;And then the other thing is obesity and health issues. Samoans and Pacific Islanders are large people.&#8221;</p>
<p>San Francisco&#8217;s Samoan population, between 5,000 and 7,000, is often overlooked because they don&#8217;t &#8220;yell and scream and protest,&#8221; explained Patsy Tito, executive director of the Samoan Community Development Center on Sunnydale Avenue.</p>
<p>&#8220;A lot of our folks tend to go more toward the blue-collar jobs rather than the white collar because of a lack of education or skills,&#8221; she said.</p>
<p>Other neighborhoods in the south &#8212; Visitacion Valley, Bayview-Hunters Point, the Excelsior, Oceanview, Crocker-Amazon, Portola and Silver Terrace &#8212; had 74 percent of their Asian population report being foreign-born. Despite overall lower rates of violent crime in those neighborhoods than in the past, 77 percent of residents said they still did not feel safe.</p>
<p>The north &#8212; which the report defined as Chinatown, downtown, Civic Center, Nob Hill, North Beach, Russian Hill, Telegraph Hill, the Tenderloin and South of Market &#8212; had the highest rate of Asian unemployment at more than twice the citywide rate, and with 24 percent below the poverty line. And the Tenderloin and Civic Center neighborhoods had the highest rates of violent crime.</p>
<p>For Lourdes Hitones, 80, who immigrated to San Francisco from the Philippines in 1988, living at a low-income apartment at Tenderloin Family Housing on Turk Street has meant getting used to coming home before dark.</p>
<p>&#8220;Every time we go out, we don&#8217;t stay long outside,&#8221; she said. &#8220;We&#8217;re afraid that something might happen.&#8221;</p>
<p>The north side of The City had the most overcrowding in households, with 24 percent of rooms in Chinatown considered overcrowded. The SRO hotels in which families pack into spaces as small as 8-by-10 feet with their belongings is not a living condition of the past.</p>
<p>At a four-story SRO building on Jackson Street, Cui Ping Zhang, her husband, and 14- and 2-year-old daughters share two bunk beds, the top half of one which is stacked to the ceiling with clothes and diapers. The room has one window and the family keeps its only door open to allow for ventilation. For privacy, a sheet hangs over the doorway alongside banners inscribed with &#8220;May money and fortune be plentiful&#8221; and &#8220;Bringing in wealth and prosperity&#8221; in Chinese characters.</p>
<p>&#8220;It&#8217;s hard to breathe,&#8221; said 14-year-old Sophia Yu from the top bunk.</p>
<p>Her mother, Zhang, 42, said she never imagined they would live like that when they moved to Chinatown.</p>
<p>&#8220;In China, our place was not as packed,&#8221; she said in Cantonese. &#8220;We didn&#8217;t know it would be like this until we came here.&#8221;</p>
<p>Board of Supervisors President David Chiu, whose district includes Chinatown, said the report is the first time more than two dozen Asian community groups have come together to highlight disparities in areas including workforce development.</p>
<p>&#8220;Every year, I have conversations with each of those groups, but separately,&#8221; Chiu said. &#8220;It is unprecedented for them to come together to ask my colleagues and I this year to focus on the workforce,&#8221; among other issues.</p>
<p>Support from local government has been restored to levels before the recession, but costs for resources have risen with inflation, said Amor Santiago, co-chair of the council and executive director of APA Family Support Services, based in Chinatown.</p>
<p>&#8220;What we&#8217;re hoping for in this next budget cycle,&#8221; he said, &#8220;Is that the mayor and supervisors will help us with at least some resources to meet the need.&#8221;</p>
<p>The council&#8217;s goal is to release updates annually or every other year to make the case to city, state and federal agencies that much of the Asian community in San Francisco doesn&#8217;t fit the &#8220;model minority&#8221; stereotype.</p>
<p>&#8220;The perception is that Asians by and large don&#8217;t have socio-economic issues going on in our community,&#8221; Yeung said. &#8220;This report really starts to shine a light on how that assumption is false.&#8221;</p>
<p><b>Chinese Hospital caters to specific community needs</b></p>
<p>In Chinatown, more than in any other neighborhood in The City, the streets are packed with elderly Asians, rarely obese, going about their business up and down steep hills, and so often they are typically lauded as healthy.</p>
<p>&#8220;At Portsmouth Square, there&#8217;s tai chi going on, and so there&#8217;s a perception of health,&#8221; Chinese Hospital Chief Nursing Officer Peggy Cmiel said. &#8220;The underlying issues don&#8217;t really show.&#8221;</p>
<p>But a report on Asian and Pacific Islander health and well-being released today details a different picture. Health concerns specific to the community include high rates of diabetes, tuberculosis, liver cancer, smoking and mental health issues.</p>
<p>At the Chinese Hospital on Jackson Street, founded more than a century ago by 15 family associations and the only health care facility in the country dedicated to serving the Chinese, according to staff, anyone who gets admitted with a cough with a slight possibility of tuberculosis is immediately isolated.</p>
<p>&#8220;Living in SROs and tight quarters, the chances of it being communicated, spread to others is high,&#8221; Cmiel said.</p>
<p>A 65-year-old living with diabetes, Catherine Lee from Hong Kong, said about 70 percent of Asians she surveyed for Self-Help for the Elderly at the Manilatown Senior Center said they had diabetes, high cholesterol, or high blood pressure.</p>
<p>&#8220;People say I don&#8217;t look like I have [diabetes],&#8221; she said in Cantonese. &#8220;But it&#8217;s very common.&#8221;</p>
<p>The finding from the report that most surprised Cmiel and other staff at the Chinese Hospital was that the HIV/AIDS cases almost doubled among Asian and Pacific Islanders between 2000 to 2010.</p>
<p>&#8220;I&#8217;ve been here for eight years and have never seen one case,&#8221; said Gigi Lim, a nursing supervisor at the hospital.</p>
<p>The report also found Asian and Pacific Islanders had lower rates of using health care resources like cancer screenings, mental health services and HIV testing. The vast majority of health and wellness organizations in San Francisco do not have cross-cultural services and programs, a concern given the continued increase in immigrants from Asia.</p>
<p>It underscores the importance of facilities like the Chinese Hospital, where about 90 percent of staff speak Cantonese and even most of the food is Asian.</p>
<p>&#8220;We probably have the largest wok in the kitchen of any hospital, and jook,&#8221; said Lim, using the Cantonese word for porridge. &#8220;Other hospitals don&#8217;t even know what we&#8217;re talking about.&#8221;</p>
<p><b>Asian poverty throughout city</b></p>
<p><i>Comparing Asian and Pacific Islander populations with the entire population of San Francisco (broken down by region of The City):</i></p>
<p><b>Poverty distribution</b></p>
<p>&#8211; North 37.1% South 16.9% West 29.4%</p>
<p>&#8211; 34,750 Asians living below poverty level in San Francisco</p>
<p>&#8211; 110,889 San Franciscans overall living below poverty level</p>
<p><b>Unemployment rates</b></p>
<p>&#8211; North 11.7% South 10.4% West 7.2% City overall 5.4%</p>
<p><b>Overcrowded households</b></p>
<p>&#8211; North 10.4% South 10% West 4.3%</p>
<p>&#8211; City overall 5.1%</p>
<p><b>Exposure to violent crime</b></p>
<p>&#8211; North 2.8 times citywide average South 1.04 times citywide average</p>
<p>&#8211; West 0.3 times citywide average</p>
<p><b>Regions defined:</b></p>
<p> North: Chinatown, downtown, Civic Center, Nob Hill, North Beach, Russian Hill, Telegraph Hill, Tenderloin, South of Market</p>
<p> South: Visitacion Valley, Bayview-Hunters Point, Excelsior, Oceanview, Crocker-Amazon, Portola, Silver Terrace</p>
<p> West: Richmond, Sunset, Lakeshore, Parkside</p>
<p><i>Source: Asian and Pacific Islander Health and Wellbeing: A San Francisco Neighborhood Analysis</i></p>
<p><a title="https://archives.sfexaminer.com/sanfrancisco/model-minority-struggling/Content?oid=2798764" href="https://archives.sfexaminer.com/sanfrancisco/model-minority-struggling/Content?oid=2798764">https://archives.sfexaminer.com/sanfrancisco/model-minority-struggling/Content?oid=2798764</a></p>
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		<title>Ellis Act evictions changing landscape of San Francisco housing</title>
		<link>http://kwonglede.com/2013/ellis-act-evictions-changing-landscape-of-san-francisco-housing/</link>
		<comments>http://kwonglede.com/2013/ellis-act-evictions-changing-landscape-of-san-francisco-housing/#comments</comments>
		<pubDate>Tue, 24 Sep 2013 04:50:37 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Housing]]></category>
		<category><![CDATA[Chinatown]]></category>
		<category><![CDATA[Ellis Act]]></category>
		<category><![CDATA[evictions]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=876</guid>
		<description><![CDATA[Home for Gum Gee Lee and her husband, Poon Heung Lee, has been a three-bedroom apartment at 1508-A Jackson St. near Chinatown since 1979. They have raised seven children there. Now the immigrants from China and their 48-year-old disabled daughter are the only tenants remaining in the eight-unit complex. That could change in just a couple of days. As &#8220;Wednesday, September 25, 2013 6:01 AM&#8221; fast approaches, the Lees cannot ignore the &#8220;Notice to Vacate&#8221;...]]></description>
				<content:encoded><![CDATA[<p>Home for Gum Gee Lee and her husband, Poon Heung Lee, has been a three-bedroom apartment at 1508-A Jackson St. near Chinatown since 1979. They have raised seven children there. Now the immigrants from China and their 48-year-old disabled daughter are the only tenants remaining in the eight-unit complex.</p>
<p>That could change in just a couple of days.</p>
<p>As &#8220;Wednesday, September 25, 2013 6:01 AM&#8221; fast approaches, the Lees cannot ignore the &#8220;Notice to Vacate&#8221; posted last week in a court order and delivered in the mail Friday.</p>
<p>Speaking in Cantonese, Gum Gee Lee, 73, said, &#8220;We raised our family here and we paid rent for more than 30 years. This new landlord knew we lived here when he bought the building. But he did not plan to keep us. He started to evict all of the tenants right away.&#8221;</p>
<p>The Lee family&#8217;s case is among the most egregious examples in The City of a rising number of evictions using the Ellis Act, a state law adopted in 1985 that allows a landlord to evict tenants in order to get out of the residential rental market.</p>
<p>Matthew Miller bought 1506 to 1510 Jackson Street for $1.2 million in January 2012. Within four months, he had offered buyouts to the Asian longtime residents there.</p>
<p>Miller did the same in North Beach at 32-40 Varennes St., which was renovated into luxury tenancy-in-common units listed starting at $439,000 each.</p>
<p>The Lees&#8217; attorney, Omar Calimbas of the Asian Law Caucus, has represented almost all the other tenants in the complex. He suspects that Miller, like other landlords, has used the state law to turn a profit.</p>
<p>&#8220;It&#8217;s the same business model — he bought the property with the purpose to flip it from rent control to luxury TICs, sell it and move on,&#8221; Calimbas said.</p>
<p>However, the California Superior Court determined that Miller has acted within his rights.</p>
<p>&#8220;The law with respect to the Ellis Act is quite clear and it requires, as my client has complied with, going out of the business of being a landlord in the building,&#8221; said Miller&#8217;s attorney, Jeffery Woo. &#8220;And it is irrelevant what subsequent use is.&#8221;</p>
<p>Ellis Act evictions and the alternative — buyouts — have tripled since the beginning of the year, with high numbers in Chinatown and North Beach, according to Ted Gullicksen, director of the San Francisco Tenants Union.</p>
<p>&#8220;There&#8217;s really no defense for this type of eviction,&#8221; Calimbas said.</p>
<p>The driving factor pushing housing demand above supply is once again a red-hot tech industry, which was the case in the late 1990s as well.</p>
<p>&#8220;There is much more wealth to go around, so these old rental buildings are being targeted and turned into condos and TICs,&#8221; said Norman Fong, executive director of the Chinatown Community Development Center, which has been providing housing counseling to the Lees. &#8220;This strategy, we and affordable-housing advocates call &#8216;gentrification.'&#8221;</p>
<p>Census data in recent decades has shown a decline in families and children in Chinatown and North Beach in favor of the single, white, under-30 demographic. The 2010 results showed a continuation of that trend.</p>
<p>&#8220;The cost of housing has gone up everywhere, not just in the core of Chinatown, so it&#8217;s imperative for leaders to work on, &#8216;How do we keep families, neighborhoods vibrant?'&#8221; said David Lee, executive director of the Chinese American Voters Education Committee. &#8220;For that, you need the old, the young, people of different socioeconomic backgrounds. That&#8217;s what makes The City vibrant and makes people want to live here in the first place.&#8221;</p>
<p>Tenant advocacy groups see a 10-year moratorium on The City&#8217;s condominium conversion lottery adopted by the Board of Supervisors in June as one way to help stave off conversions of rent-controlled properties into condo units. The ordinance does not, however, stop real estate speculators from using the Ellis Act.</p>
<p>&#8220;We have seen an extremely troubling pattern of Ellis Act evictions in recent years, and without changes in state law, we need to counteract with local San Francisco policies to address the affordability challenges,&#8221; Supervisor David Chiu, whose district includes Chinatown and North Beach, said of the Lees&#8217; case and others.</p>
<p>Chiu, whose political career began at the Chinatown Community Development Center, said he&#8217;s working with the organization to introduce legislation that would give Ellis Act-evicted tenants priority in other housing options.</p>
<p>But with waitlists growing for affordable-housing facilities like the under-construction Broadway Sansome Apartments, more residents are moving to the East Bay, Daly City and elsewhere.</p>
<p>Come Wednesday and their scheduled eviction, the 79-year-old Poon Heung Lee, speaking in Cantonese, said he doesn&#8217;t know what his family will do.</p>
<p>&#8220;If the police come and they take us to the sheriff&#8217;s office, I guess that is what will be,&#8221; he said. &#8220;We have not been able to find a place; what can we do?&#8221;</p>
<p>http://www.sfexaminer.com/sanfrancisco/ellis-act-evictions-changing-landscape-of-san-francisco-housing/Content?oid=2585077</p>
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		<title>Reign barbecue Bulls in blowout</title>
		<link>http://kwonglede.com/2012/reign-barbecue-bulls-in-blowout/</link>
		<comments>http://kwonglede.com/2012/reign-barbecue-bulls-in-blowout/#comments</comments>
		<pubDate>Sat, 15 Dec 2012 09:25:37 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Bulls]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=117</guid>
		<description><![CDATA[ONTARIO — The Ontario Reign caught fire on the ice Friday night, scorching the San Francisco Bulls 7-0 as captain Derek Couture notched a hat trick. Losing – by a lot – seems to be a recurring theme for the Bulls the last several times they’ve fallen to the Reign. San Francisco has lost by an unlucky 7 goals in three of their last four encounters. What exactly is it that the Reign have managed to do...]]></description>
				<content:encoded><![CDATA[<p>ONTARIO — The Ontario Reign caught fire on the ice Friday night, scorching the San Francisco Bulls 7-0 as captain Derek Couture notched a hat trick.</p>
<p>Losing – by a lot – seems to be a recurring theme for the Bulls the <a title="Bulls scorched by Reign of terror" href="http://sfbay.ca/2012/11/15/bulls-scorched-by-reign-of-terror/" target="_blank">last</a> <a title="Bulls can’t stop the Reign" href="http://sfbay.ca/2012/11/11/bulls-cant-stop-the-reign/" target="_blank">several</a> <a title="Bulls finish road trip on sour note" href="http://sfbay.ca/2012/11/08/bulls-finish-road-trip-on-sour-note/" target="_blank">times</a> they’ve fallen to the Reign. San Francisco has lost by an unlucky 7 goals in three of their last four encounters.</p>
<p>What exactly is it that the Reign have managed to do so perfectly?</p>
<p>Reign goalie Chris Carrozzi, who racked his second shutout of the season, wasn’t exactly sure, but did say:</p>
<blockquote><p>“Maybe it’s the killer instinct that we put into our games. We try to push the pace, try to dominate the away games and at the home games we dominate.”</p></blockquote>
<p>The Bulls — like in their last visit to Ontario on Nov. 14 when they lost 8-1 — left Citizens Business Bank Arena without commenting.</p>
<p>Reign head coach Jason Christie told SFBay his team played strong from the moment their skates slid onto the ice:</p>
<blockquote><p>“I thought we came out hard. I thought we took pressure to them though we didn’t capitalize.”</p></blockquote>
<p>A slow-paced opening period gave way to an action-packed middle frame when Reign defenseman Paul Mara swept home a power play goal at 3:49 that Bulls goalie Taylor Nelson didn’t even come close to stopping.</p>
<p>Ontario’s next two goals came a disillusioning 31 seconds apart. At 13:11, center C.J. Stretch passed the puck to forward Kyle Kraemer, who fired it past Nelson into the net. Then, at 13:42, right wing Dan DaSilva scored his tenth goal of the season. Couture, who assisted, described the goal that put his team up 3-0:</p>
<blockquote><p>“It was a great play. Dan hit (Colton) Yellow (Horn) who found me in the slot for the one-timer.”</p></blockquote>
<p>The Bulls managed only three shots in the second period, all turned away by Carrozzi. Ontario stretched their lead to 4-0 at 18:30 thanks to a power play tally by Couture from in front of the left circle.</p>
<p>An overpowered Nelson in the Bulls’ goal got little defensive help from his teammates. In the final period, Reign forward Jason Beeman scored quickly at 2:24 from a difficult angle from the left.</p>
<p>The Reign’s next two goals came on power plays, both by Couture shooting from the left. Both Couture goals were assisted by defensemen Chris Huxley and Vincent LoVerde. Of this coincidence, or not, the hat trick man said:</p>
<blockquote><p>“I’m surprised they didn’t adjust after the first power play. The second power play was an exact replica. I’m surprised but I guess I’m glad they didn’t.”</p></blockquote>
<p>The Bulls took out their frustrations on the Reign and racked up 26 penalty minutes in the third.</p>
<p>Many of the 5,513 spirited fans sounded off their now-familiar “you suck” chants a couple of times in the final period. Nothing the Bulls hadn’t heard before. Ontario fans later gave their players a standing ovation.</p>
<p>Carrozzi, who stopped all 21 shots by the Bulls, said he was able to see the puck the entire time, thanks to his teammates defensive effort. In one play in the post, he said:</p>
<blockquote><p>“I was lucky. If I was a (Bulls) player, I’d be pretty mad not to score.”</p></blockquote>
<p>Still, Christie remained careful not to underestimate the Bulls’ potential. He told SFBay:</p>
<blockquote><p> “There were two good teams out there in the battle. The puck was going our way tonight.”</p></blockquote>
<p>The 10-15-1-2 Bulls — now in third place of the Pacific Division — face the division-leading Reign (17-6-1-0) again in a home-and-home next weekend, the first at the Cow Palace on Friday.</p>
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		<title>Markets&#8217; live poultry sales cruel, protesters say</title>
		<link>http://kwonglede.com/2011/markets-live-poultry-sales-cruel-protesters-say/</link>
		<comments>http://kwonglede.com/2011/markets-live-poultry-sales-cruel-protesters-say/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 12:00:30 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chinese]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Live Poultry]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[United Nations Plaza]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=82</guid>
		<description><![CDATA[For two decades, Raymond Young has set up his poultry stall to sell live chickens at United Nations Plaza every Wednesday and Sunday before the crack of dawn. His steady stream of customers are mostly Chinese. But in April, another group of early risers started showing up not to buy but to block sales. &#8220;Live animals don&#8217;t belong in bags!&#8221; read a banner that animal rights activists, most of them vegan, held beside dozens of Chinese waiting...]]></description>
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<p>For two decades, <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Raymond+Young%22">Raymond Young</a> has set up his poultry stall to sell live chickens at United Nations Plaza every Wednesday and Sunday before the crack of dawn. His steady stream of customers are mostly Chinese.</p>
<p>But in April, another group of early risers started showing up not to buy but to block sales.</p>
<p>&#8220;Live animals don&#8217;t belong in bags!&#8221; read a banner that animal rights activists, most of them vegan, held beside dozens of Chinese waiting at 6 a.m. Wednesday for Young&#8217;s workers to set up and begin selling.</p>
<p>&#8220;The cruelty is very obvious and severe,&#8221; said <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Andrew+Zollman%22">Andrew Zollman</a>, 43, organizer of LGBT Compassion&#8217;s Live Markets Campaign. &#8220;Animals are held and crammed tightly into paper bags and carried around often screaming and yelling horrifically &#8211; it&#8217;s just chilling to the bone.&#8221;</p>
<h3>Seeking to halt sales</h3>
<p>Since April 2009, Zollman&#8217;s group has set up a cultural conflict by making it a mission to halt the live poultry sales. While his group opposes live chicken sales in Chinatown and factory farms, it has focused on the Heart of the City Farmers&#8217; Market because it is subsidized by San Francisco, takes place in a public space and is the only market of its kind that allows these sales, Zollman said.</p>
<p>His group has video-recorded squawking birds and their feces and, in the past several months, set up a TV at the market replaying the footage. It has contacted city officials with Animal Care and Control, the <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Department+of+Public+Health%22">Department of Public Health</a> and the district attorney&#8217;s office. More recently, it tried to block poultry trucks and workers from setting up their stalls.</p>
<p>Customers in the constantly flowing line Wednesday ignored the activists&#8217; signs and brochures, printed in Chinese and English.</p>
<h3>A matter of culture</h3>
<p>&#8220;My mother thinks these chickens taste better,&#8221; said San Francisco resident <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Sharon+Guo%22">Sharon Guo</a>, 15, walking away with four chickens. &#8220;They&#8217;re more fresh, and maybe it&#8217;s healthier.&#8221;</p>
<p>Young&#8217;s sales are down about 30 percent in the past six months, according to his daughter <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Christina+Ly%22">Christina Ly</a>, 25. But what bothers her and other vendors most is the protesters&#8217; presence.</p>
<p>&#8220;I&#8217;m tired of seeing them here. I just wish they&#8217;d give it up and go eat their fruits and vegetables,&#8221; said market manager <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Christine+Adams%22">Christine Adams</a>.</p>
<p>Ly also sees the protests as a cultural attack in a city where the most recent census data show 1 in 5 residents is Chinese.</p>
<p>&#8220;They have their beliefs, and we have our beliefs,&#8221; Ly said while conducting a nonstop exchange of cash for chickens. &#8220;They believe it&#8217;s predatory, but this is a tradition. This is people&#8217;s culture.&#8221;</p>
<h3>Law&#8217;s exception for poultry</h3>
<p>Young&#8217;s stall is popular because while live chickens are sold in Chinatown, the prices are higher. Young sells two chickens for $11.50, while Ming&#8217;s Poultry on Grant Avenue in Chinatown sells two for $15.</p>
<p>It&#8217;s customary in China to buy live poultry and kill and cook it at home, said <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Donna+Chan%22">Donna Chan</a>, community organizer for <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Chinatown+Community+Development+Center%22">Chinatown Community Development Center</a>.</p>
<p>&#8220;A lot of seniors go to the market and carry the chickens on buses,&#8221; she said. &#8220;They prefer that over getting frozen chicken from Safeway.&#8221;</p>
<p>Prompted by the activists, Animal Care and Control has checked on Young&#8217;s operation at least half a dozen times in the past 18 months. There have been some instances of overcrowding of birds, lack of water and chickens missing beaks or struggling in bags, and some chickens have been confiscated or euthanized, said Director <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Rebecca+Katz%22">Rebecca Katz</a>.</p>
<p>Animal Care and Control and activists brought these concerns before the district attorney, but the state statute on animal cruelty lays out a &#8220;clear exception&#8221; for poultry, said <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Erica+Derryck%22">Erica Derryck</a>, spokeswoman for the district attorney&#8217;s office.</p>
<p>&#8220;It&#8217;s not a question of us exercising some kind of discretion,&#8221; Derryck said. &#8220;Barring change in that statute, there isn&#8217;t anything we would be able to do in terms of prosecution.&#8221;</p>
<h3>Keeping it clean</h3>
<p>Young and Adams attended a Department of Public Health meeting with Zollman in November, and &#8220;sanitation issues have improved,&#8221; said <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Lisa+O%27Malley%22">Lisa O&#8217;Malley</a>, principal environmental health inspector for the city.</p>
<p>The market&#8217;s other live poultry vendor, Bullfeathers Quail, also complied with Department of Public Health notices to keep the area clean, O&#8217;Malley said. But activists don&#8217;t leave owner <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Jayce+Benton%22">Jayce Benton</a> alone.</p>
<p>&#8220;The ones caught and sold here are treated more humanely than those at slaughterhouses sitting in cages for hours,&#8221; Benton said. &#8220;We&#8217;re a pittance compared to them.&#8221;</p>
<p>While state law prevents any intervention, activist <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Alex+Felsinger%22">Alex Felsinger</a>, 25, said he will continue to protest until the vendors&#8217; permits are revoked. It isn&#8217;t about attacking Chinese culture, he added.</p>
<p>&#8220;It baffles me that we would come out twice a week motivated by hate; we are motivated by compassion,&#8221; Felsinger said. &#8220;These are live animals with feelings and emotions &#8211; it&#8217;s no different than stuffing puppies into paper bags.&#8221;</p>
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		<title>Freed student Steve Li returns to S.F.</title>
		<link>http://kwonglede.com/2010/freed-student-steve-li-returns-to-s-f/</link>
		<comments>http://kwonglede.com/2010/freed-student-steve-li-returns-to-s-f/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 08:00:55 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Award-Winning]]></category>
		<category><![CDATA[Award Series]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Dianne Feinstein]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Steve Li]]></category>
		<category><![CDATA[Steve Li series]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=169</guid>
		<description><![CDATA[The past three days have been like a dream for Steve Li. After spending more than two months at a detention center in Arizona, Li, who was on the verge of being deported to Peru, is back in San Francisco &#8211; the only place he&#8217;s ever considered home. &#8220;Finally, this nightmare was over, but it&#8217;s still surreal to me,&#8221; the 20-year-old City College student said Monday. &#8220;I&#8217;ve been everywhere lately, it&#8217;s been an emotional rollercoaster.&#8221; Since his return...]]></description>
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<p>The past three days have been like a dream for Steve Li.</p>
<p>After spending more than two months at a detention center in Arizona, Li, who was on the verge of being deported to Peru, is back in San Francisco &#8211; the only place he&#8217;s ever considered home.</p>
<p>&#8220;Finally, this nightmare was over, but it&#8217;s still surreal to me,&#8221; the 20-year-old City <a href="http://www.sfgate.com/education-guide/">College</a> student said Monday. &#8220;I&#8217;ve been everywhere lately, it&#8217;s been an emotional rollercoaster.&#8221;</p>
<p>Since his return Saturday, Li has mostly avoided the media and appreciated simple things &#8211; sleeping in his own bed, a sushi dinner, and dim sum with friends and family.</p>
<p>But he knows that his citizenship status is far from resolved. Thousands of Facebook fans and college students got the media and U.S. Sen. <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Dianne+Feinstein%22">Dianne Feinstein</a> to look closely at his immigration case.</p>
<p>Feinstein introduced a private bill Friday to delay Li&#8217;s deportation to Peru &#8211; a country where he has no friends or family &#8211; but rarely are those bills passed, and it is unclear whether Congress will debate and pass the Dream Act next month. The legislation, if passed, would grant undocumented immigrants citizenship if they entered the United States before age 15 and were attending college.</p>
<p>&#8220;I have a lot to be thankful for this <a href="http://www.sfgate.com/thanksgiving/">Thanksgiving</a> weekend,&#8221; Li said. &#8220;It might have been my destiny to go through that, it all led up to me being an activist so the Dream Act could pass for all the people going through the same situation.&#8221;</p>
<h3>Uncertain future</h3>
<p>However, unless his bill passes or is reintroduced, or the Dream Act passes, Li&#8217;s stay is only guaranteed for 75 days after the end of this congressional session.</p>
<p>&#8220;People in these situations are pretty much in limbo at best and, at worst, deported,&#8221; said <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Anna+Gallagher%22">Anna Gallagher</a>, a lawyer for a Washington, D.C.-based law firm who wrote a book on private bills and pardons in immigration.</p>
<p>The 108th Congress passed three of the 39 private immigration bills introduced between January 2003 and December 2004, while the 109th Congress didn&#8217;t pass any between January 2005 and December 2006, Gallagher found. She does not believe any private bills will pass this congressional session either.</p>
<p>She attributes the dwindling numbers to &#8220;political reasons, and some legislators think it&#8217;s more appropriate to pass immigration reform rather than piecemeal.&#8221;</p>
<p>Since 1997, Feinstein has introduced 29 private immigration bills and had not introduced one since October 2009. Only four have been signed, all of them in 2000, said her spokesman, <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Phillip+LaVelle%22">Phillip LaVelle</a>.</p>
<p>Feinstein is &#8220;still trying to see what transpires&#8221; leading up to the start of the new session Jan. 5 before deciding whether to reintroduce Li&#8217;s bill, LaVelle said.</p>
<p>But as someone who always looks at the positive side, Li said he is not worried that the freedom he is slowly getting reacquainted with could be temporary.</p>
<p>&#8220;As long as I&#8217;m here and able to use my voice and help myself and all those people in the same situation, I don&#8217;t feel like it&#8217;s a countdown,&#8221; he said. &#8220;It&#8217;s just one step closer toward the Dream Act.&#8221;</p>
<h3>A new goal</h3>
<p>The Li family hasn&#8217;t been the same since Sept. 15, when Immigration and Customs Enforcement officers arrested them because their tourist visas had expired and their case for asylum was denied.</p>
<p>While Li&#8217;s parents were released from Sacramento County Jail and are being electronically monitored while awaiting deportation to China, he was sent to Arizona, where he was scheduled to be deported last week. ICE planned to deport Li to Peru because he was born and lived there until his parents brought him to the United States at age 11. His parents moved to the South American country in the 1980s to escape China&#8217;s one-child policy.</p>
<p>Li, whose legal name is <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22Shing+Ma+Li%22">Shing Ma Li</a>, is now hoping to get a work permit to begin looking for a job to support himself and his mother, who stopped working after she was taken into custody. His dream to transfer to <a href="http://www.sfgate.com/?controllerName=search&amp;action=search&amp;channel=news&amp;search=1&amp;inlineLink=1&amp;query=%22San+Francisco+State+University%22">San Francisco State University</a> for nursing school, and ultimately open a free clinic for the immigrant community, is still alive.</p>
<p>But, for now, his priority remains pushing for the Dream Act because he met other people at the detention center who didn&#8217;t have the support of thousands like he did. His next step will be lobbying with the Asian Law Caucus, which provided his legal support, to push for the Dream Act.</p>
<p>&#8220;I will never forget those people that I met inside,&#8221; he said. &#8220;Their stories and faces will be with me for the rest of my life as I&#8217;m fighting for people who are law abiding, tax paying but are currently undocumented.&#8221;</p>
<p><a href="http://www.sfgate.com/news/article/Freed-student-Steve-Li-returns-to-S-F-3165454.php">http://www.sfgate.com/news/article/Freed-student-Steve-Li-returns-to-S-F-3165454.php</p>
<p></a></div>
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		<item>
		<title>Keeping Your Home Clean And &#8216;Green&#8217;</title>
		<link>http://kwonglede.com/2010/keeping-your-home-clean-and-green/</link>
		<comments>http://kwonglede.com/2010/keeping-your-home-clean-and-green/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 07:00:06 +0000</pubDate>
		<dc:creator><![CDATA[Jessica Kwong]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Eco-friendly]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Green Tech]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://kwonglede.com/?p=197</guid>
		<description><![CDATA[If the founders of Method have their way, every house in the nation will be cleaned using green, eco-friendly products. Right now, the San Francisco company is happy to have its products on the shelves of prominent retailers such as Target, Whole Foods and Lowe&#8217;s. &#8220;We [built this business] because we&#8217;re human beings who care about this planet,&#8221; says cofounder Eric Ryan. Method pulled in revenues of $100 million last year, selling bathroom cleaner, dish...]]></description>
				<content:encoded><![CDATA[<p>If the founders of Method have their way, every house in the nation will be cleaned using green, eco-friendly products. Right now, the San Francisco company is happy to have its products on the shelves of prominent retailers such as <strong>Target</strong>, <strong>Whole Foods</strong> and <strong>Lowe&#8217;s</strong>.</p>
<p>&#8220;We [built this business] because we&#8217;re human beings who care about this planet,&#8221; says cofounder Eric Ryan. Method pulled in revenues of $100 million last year, selling bathroom cleaner, dish soap, hand soap and the like made from non-toxic, plant-based ingredients. In January it launched an eco-friendly laundry detergent. Method puts its products in sleek, often clear plastic bottles that give it a fresh look&#8211;notably different from traditional packaging.</p>
<p>It&#8217;s up against some stiff competition. <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=CLX"><strong>Clorox</strong></a> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=CLX">CLX</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=CLX"> news </a> &#8211; <a href="http://people.forbes.com/search?ticker=CLX"> people </a>) launched an eco-friendly cleaning line called Green Works in January 2008. A big marketing campaign, not to mention Clorox&#8217;s existing relationships with retailers, has helped it grow. Clorox claims on its website that Green Works is the &#8220;#1 brand in natural cleaning.&#8221; <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=PG"><strong>Procter &amp; Gamble</strong></a> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=PG">PG</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=PG"> news </a> &#8211; <a href="http://people.forbes.com/search?ticker=PG"> people </a>) has an element of green in its cleaning products for professionals such as janitorial and housekeeping services. Smaller competitors to Method include Mrs. Meyers Clean Day, which says it sells &#8220;aromatherapeutic&#8221; household cleaners.</p>
<p>For all their apparent popularity, &#8220;green&#8221; household cleaning products still make up just a tiny sliver of the overall market for home cleaning goods. In 2008 environmentally friendly cleaning products accounted for just 3% of the market, according to research firm Mintel International. It&#8217;s a fast-growing sector, though. Mintel predicts that green products will grab 30% of the market by 2013.</p>
<p>Andrea Kerr Redniss, an analyst at marketing communications firm Optimedia, gives Method considerable credit for spurring the conversation about green cleaning products. &#8220;They definitely brought along the concept that you&#8217;re cleaning with poison in your house and really pushed it before it was the trend,&#8221; she says.</p>
<p>Method has used marketing smarts (its tagline is the unifying slogan &#8220;people against dirty&#8221;) to get itself into 160 retailers across the U.S. Its products are also available in Canada, England, Australia, France and Japan, on <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=AMZN"><strong>Amazon.com</strong></a> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=AMZN">AMZN</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=AMZN"> news </a> &#8211; <a href="http://people.forbes.com/search?ticker=AMZN"> people </a>) and on its own Web site. Four pillars define the product experience, according to cofounder Adam Lowry: high performance, a healthy profile, product design and fragrance.</p>
<p>To get its goods into <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=TGT"><strong>Target</strong></a> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=TGT">TGT</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=TGT"> news </a> &#8211; <a href="http://people.forbes.com/search?ticker=TGT"> people </a>), Method promised Target executives that its product line would continue to expand&#8211;Method wasn&#8217;t planning on being a one-shot wonder. Not long afterward, some of its products started to leak on Target&#8217;s shelves. Method quickly figured out the packaging problem, fixed it and kept selling at Target.</p>
<p>The company got its start in 2000, when high school buddies and former roommates Lowry and Ryan crossed paths in San Francisco. The pair had complementary skills: Lowry studied chemical engineering and environmental science at Stanford University and Ryan&#8211;who serves as chief brand architect&#8211;had worked in advertising and brand positioning for <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=GPS"><strong>The Gap</strong></a> ( <a href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=GPS">GPS</a> &#8211; <a href="http://search.forbes.com/search/CompanyNewsSearch?ticker=GPS"> news </a> &#8211; <a href="http://people.forbes.com/search?ticker=GPS"> people </a>), Old Navy and Saturn. They started in a 200-square-foot room, pooling $90,000 of their own money. The duo borrowed $200,000 from friends and family members. In 2002 Method raised some venture capital funding, which enabled the company to go after the national market.</p>
<p>Method outsources production but has in-house scientists (known as &#8220;green chefs&#8221;) work only with materials that meet strict environmental and health standards. The focus on a simple, clean aesthetic is always front and center. Boasts Lowry: &#8220;Nobody does the combination of style and substance in the way that we do.&#8221;</p>
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